Crowd Funding Your Next Project
Entrepreneur and author, Seth Godin, has recently raised about $237,000 through Kickstarter to fund his latest book ideas, including the title, “The Icarus Deception.” According to a recent Wall Street Journal article, Godin presented several projects to crowd investors to gauge public interest in them. Is this the future of publishing, and perhaps product development as well? Sure, crowd funding is a boon for small companies, which tend to bring in higher returns than larger ones over time , but are we approaching an age when the general, micro-investing public – empowered by the 2012 Crowdfund Act – must sign off on a new idea before it goes to development and eventual launch? For good or ill, entrepreneurs are taking advantage of small-sum investors.