The hard work is just about to begin.
Now more than ever, crowdfunding campaigns have begun to go viral, with some project creators raising 10 times more than they had anticipated. While this seems like a great scenario, metrics are very precarious with new businesses. If a company is prepared to create 1,000 units of their product, and they receive 10,000 orders, they may not have the production means to keep up with such demand.
Huge delays and frustrated consumers might lower their brand value in the public’s eyes, and what seemed like an incredible stroke of luck could end up hurting that business.
In order to help organize yourself and deliver on the promises you made to pledgers, follow these steps to end your campaign on a positive note.
As we always tell our project creators on RockThePost, it’s important to inform every single person who pledged to your project that you were successfully funded. Everyone involved helped you reach this point, from the strangers who gave $1 to those generous family members who funded half your campaign. Send a thank you email expressing your appreciation for their donation and outline your next steps. Then start spreading the word through social media. Just because your crowdfunding campaign is over doesn’t mean those contributors will lose interest in you or your brand.